The Role of Active Marketing Studies in Being an Expert Realtor is Strategic.
The main responsibility of the real estate agent is to transform the real estate, for which he is authorized, into a sales transaction in the fastest and most accurate way. It needs to reach the most willing buyer as quickly as possible in order to convert it into a transaction.

The main responsibility of the real estate agent is to transform the real estate, for which he is authorized, into a sales transaction in the fastest and most accurate way.
It needs to reach the most willing buyer as quickly as possible in order to convert it into a transaction.
There are around 25 million people in Istanbul, 90 million in Turkey and a certain potential in target countries abroad.
First of all, the real estate agent needs to increase the sales horizon to these levels.
At the next stage, in such a huge pool, it is essential to filter the target buyer audience correctly and direct them to them. Otherwise, it is inevitable that it will be lost in the ocean.
This requires correct buyer filtering and then active marketing efforts to reach them.
In my opinion, advertising portals provide an extremely limited service.
It is an extremely small and risky possibility to reach the mind of the buyer within a precedent world real estate advertisement.
For this purpose, I think digital marketing networks and professional real estate agents play an important role.
After correctly creating the buyer profile that will be shaped according to the content of the real estate (who will buy this place), contacting the right real estate agent colleagues, using the right keywords to carry out organic or paid promotional activities, especially on Instagram, mass mailing to the audience with the appropriate content and promotion to the people with the appropriate content in the communication pool. I think that messages (setting fire to the hay) should be the only approach of an expert real estate agent in today's conditions.
If a real estate owner gives the marketing authority of his property, which is one of the most valuable financial assets in his life, to a real estate agent who is not his own, he should receive an attractive service in return.
Inside view from outside..
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